(Editor’s Note: Reposted from shiftMode 2010)
We turned a particular corner with DemoCampGuelph events last year that personally makes my life a whole lot simpler, that being that we now consistently have more people applying to demo than we have spots. The plus for me is that I don’t spend the week of the event begging every human I know who owns a computer to demo something. The down side is that we don’t get to see all the demos possible and we have to say no to some people. I thought I’d take a few minutes to write up a few tips on how to increase your odds of being selected to demo.
First a brief primer on the event itself, in case you haven’t seen enough from me yet. I’ll start by deferring to seyDoggy: “At DemoCampGuelph everyone is a pony and they eat rainbows and poop butterflies…I mean DemoCampGuelph is geeks, beer and startup. It’s all good!”
Ok, I’m not sure what that means but it hits all the sweet spots, those being ponies, rainbows, butterflies, and beer. How about this? “DemoCampGuelph is for anyone in and around Guelph interested in software, the web and technology! Startup junkies, wage slaves, consultants, students, indie professionals, engineers, designers, money and marketing guys. If you want to see and talk about some interesting things, and get to know other people in the Guelph tech community, come on out! You don’t have to demo to attend.”
As you were conditioned when completing your phd, please pay particular attention to the emphasis! Tell us why your demo matters to techies in and around Guelph. This is demoCampGuelph. There, I’m done with that point.
Beyond that, shorter is better for your pitch as my brain can no longer seem to read beyond the 140 character point. As expected, our audience is up on technology and they’re connected, both within our attendees and without. Where DemoCamp‘s differ from other events is that it isn’t about you as the demo’er, it’s about us, the audience.
Yes it’s a great opportunity for you to market an upcoming, or existing product. Yes, it’s a great chance to find a funder or a job but the only reason this event exists is because we all love attending. We will always favour people who recognize that and demo things we want to see. So, picture yourself giving up a few hours of your possibly precious time on a work night to drag your butt to a bar and listen to some random stranger talk to you about computers, what would you want them to talk about? Getting a demo spot is your opportunity to give something back to us lowly wage slaves who climb out of our closets every few months so treat it precious and use it well
Oh, and from experience, puppets can only help…